Our History

A group of people listening to a museum guide in a gallery with African sculptures and colorful portraits on the wall.

Founded by Lamont Collins in 2020, the Roots 101 African-American Museum is a place where visitors can see themselves in history, explore the African-American story in its entirety, and gain a greater understanding of the achievements, cultural contributions, and experiences of our community.

Our Mission

A tribal mask mounted on a wooden post, with a human skeleton sculpture visible in the background, at an exhibit or museum.

Our mission is to promote understanding & inspire appreciation of the achievements, contributions, and experiences of African Americans, using exhibits, programs, and activities to illustrate African-American history, culture, and art.

Our Vision

A young boy writing in a notebook at a wooden table, with a woman sitting beside him and other children in the background.

Ultimately, our goal is to empower visitors to recognize and appreciate the resilience, creativity, and contributions of African Americans. We strive to create a welcoming and inclusive environment that encourages learning, reflection, and connection.

Meet the Founder

A man with glasses and a gray beard standing in front of a portrait of a seated woman dressed in traditional attire.

  • CEO/Founder

    Phone: (502) 384-1940

  • Lamont Collins, a dynamic leader and former University of Louisville football player, stands as the 67-year-old visionary CEO and Founder of the ROOTS-101 African American Museum. His journey into preserving African American history began when his mother gifted him Muhammad Ali's autograph, sparking a passion for collecting artifacts that tell the stories of Black culture. Collins has seamlessly blended his athletic background with a fervent commitment to cultural preservation. Through ROOTS-101, he strives to amplify the narratives of African Americans, fostering understanding and appreciation. With an indomitable spirit, Lamont Collins continues to inspire and educate, leaving an indelible mark on the cultural landscape.

  • Invite at: lcollins@roots-101.org

    As the architect of Roots 101, Lamont's magnetic storytelling weaves history into a compelling narrative, making the museum a hidden treasure that attracts visitors worldwide.

    His ability to connect the past with the present, coupled with an unwavering passion for cultural preservation, leaves audiences enlightened and inspired. Lamont Collins isn't just a speaker; he's a curator of stories, bringing history to life and creating an immersive experience that resonates long after the event concludes.

    Invite Lamont to your next engagement for an unforgettable journey through time and culture, where the power of his words transforms every listener into a participant in the rich tapestry of African American heritage.

Invite Lamont to Speak

Support the R101AAM TodaY

Empower Positive Change: Stand with Roots 101 African American Museum Today and Make a Difference

Support R101AAM
Make a Donation